TikTok Shop Millionaire: How Nicolette Gray Makes $6,000 a Day on TikTok Shop

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Nicolette Gray has made over $500,000 on TikTok Shop in a year. Her average income from the platform now ranges between $30,000 and $80,000, and her biggest day so far was a $6,000 commission day (at a strong commission rate on roughly $30,000 in GMV (total sales) from one product.

She is a long-time social media influencer who first hit TV as a teen on Dr. Phil, then spent years on YouTube and Instagram. Today, she calls herself one of the TikTok affiliates and part of one of the biggest social commerce groups on the platform, despite

Chinese ownership concerns. Her full-time job is simple to describe and hard to copy: her daily routine involves waking up, making videos that feature those little orange shopping cart icons, and getting paid when people buy while scrolling.

In her words, “It’s the internet age. All you need is your phone, no investment required. You can literally build generational wealth earning money online from this device.”

You can follow Nicolette on Instagram and on TikTok.

How I Make $6,000 Everyday On TikTok Shop

Nicolette's Story...

From Dr. Phil Teen to TikTok Shop Star

Nicolette first became known as a Beverly Hills teen who appeared on Dr. Phil at 15. She was portrayed as the girl who did not want a “real job.” Today, that clip still follows her around, but the story has flipped.

After Dr. Phil, she spent six or seven years as a social media influencer doing classic influencer work. YouTube videos, Instagram brand partnerships, long-form content, AdSense, and sponsorships. It paid for earning money online, but it took a lot of time (like other content creators), and she still had to wait for brands to choose her.

TikTok Shop changed that. Now she does not wait for anyone. As one of the TikTok affiliates, she picks products from the catalog, films sales content that sells them in real time, and gets paid on every sale that happens through her content.

Her audience on TikTok is almost completely new. Many people who see her videos either have no idea she was on Dr. Phil, or they say things like, “I haven’t seen you since Dr. Phil six years ago.” The TikTok algorithm is serving her content to a totally different side of America.

The key point for her is simple: TikTok Shop has a low entry barrier with no investment required, so you do not need a pre-existing following to win. This makes it a perfect side hustle even for working mums with limited time. Her biggest money makers are not even on her main account.

Her Viral MaryRuth Month

Her biggest stretch so far came from one product: MaryRuth’s hair growth supplement.

In one peak month she earned close to $100,000 in commissions (far exceeding the average income for affiliates), which came from an estimated $300,000 to $400,000 in product sales thanks to a strong commission rate. The wild part is that the videos driving those numbers were recorded six months earlier.

She compares her viral video strategy to owning rental property. Once a video hits, it can keep paying for months or even years. As she puts it, it is like collecting rent on a property you did not even put a down payment on.

That month, she had days where she pulled at least $6,000 in commissions, and for about three weeks in a row, huge commission days just stacked on top of each other.

Discovering MaryRuth: The Breakout Product

Nicolette’s big TikTok Shop breakthrough started far from the app.

She had been taking Kabbalah classes with a well known teacher, David Ghiyam. On a friend’s podcast, he mentioned working on a MaryRuth Organics hair growth supplement to help people who were losing hair after COVID, appealing to a wide demographic including busy working mums. That stuck in her mind.

Around the same time, her sister came to her in a panic. She had a bald spot and felt like she was starting to go bald. Nicolette instantly thought of MaryRuth’s supplement from the podcast.

They drove straight to a vitamin store and bought the product at full retail price. Unlike many creators who receive product samples, she paid a lot for it. Later that day, she checked TikTok Shop and saw the same supplement listed there with over 20,000 units sold and at a much cheaper price than what she had just paid in the store.

She felt robbed, and that feeling became fuel, with her blunt, honest approach building customer trust.

She decided to start making videos about selling products like it.

In that video, as effective sales content, she:

• Talked about her sister’s hair loss, resonating like content from relatable creators.

• Mentioned hearing about the supplement’s clinical studies and results.

• Pointed out the huge price gap between the store and the platform.

• Told people, in a direct way, to buy it on the platform instead of paying retail.

That first MaryRuth video was the one that eventually changed everything for her, propelling her as one of the top TikTok affiliates.

But it did not blow up right away.

It sat at around 15 likes for two weeks. No views, no sales spike, nothing.

She kept posting anyway.

When it finally hit, it exploded. She had days with $3,000 in commissions, then $2,000, then for months it averaged about $1,000 per day from that one video alone. Once that video took off, her other videos on items like a heated brush in the beauty and health niche began to pick up as well.

Why She Did Not Use Her Main Influencer Account

Most people assume Nicolette’s success came from her main account, but she says that is not the case.

All her commissions come from random pages she created just for earning money online. She has around 20 different TikTok accounts, and they are spread all over the platform.

On her main account, she made maybe one video with the MaryRuth product while taste testing it with her sister. That video is not what built her income.

Her point is blunt and important: “You don’t have to be anybody to do this.”

Her knowledge of content helps, since she knows how to film and hook people, but her results are not tied to being “Nicolette Gray” the influencer. They are tied to the systems she uses and the way she approaches the platform.

The Grind: Learning TikTok Shop And Doubling Down

When she first tried TikTok Shop as a side hustle, she did not just “figure it out” in a week.

She threw herself into a self-made bootcamp dedicated to earning money online with this new model.

She:

• Joined every Discord and creator group she could find.

• Spent around $20,000 on courses and fees.

• Took notes on what worked for TikTok Shop, because it did not behave like normal social media.

Traditional brand deals focus on views and awareness. TikTok Shop is different, including the ban your account threat from violations. You need viewers to buy while they are watching your video, or you do not get paid.

That is a different skill.

At first, she was not getting the one-on-one help she wanted. Then a few friends who were also interested in TikTok content joined her as TikTok affiliates. They were marketers and brand owners. They all decided to go all in on TikTok Shop together.

They provided agency coaching for a month. They scripted sales content, shot every day, and treated it like a job.

For two straight weeks, her daily routine involved making videos around 20 videos a day, from 9 to 5, every day, focused entirely on TikTok Shop.

At first, nothing really hit. She was posting daily, but the commission rate was not where she wanted it. Many content creators would have quit at that point.

Then in the second week, that first MaryRuth video finally got picked up by the TikTok algorithm. It started to go viral, then the commissions jumped, turning her into a TikTok Shop Millionaire.

Looking back, she thinks TikTok needed time to:

• Check the video for violations.

• Test it in front of different audiences for audience engagement.

• Find buyers, not just viewers.

Once that clicked, her account as a whole started to move.

She did not stop at one winning video either. She kept making more content for the same product and a few others.

Her approach was simple:

• She picked 4 or 5 main products to focus on, avoiding random product samples.

• She filmed new videos for them from similar spots with similar concepts.

• She did not copy the script word for word, but stuck with proven angles.

• She repeated this until that angle stopped working.

If a product was a winner, she treated it like a series with a viral video strategy, not a one-off.

How Her Workflow Has Evolved

At the start, her schedule looked like a grind. Full days of filming. Constant posting. Testing and tweaking.

Once she understood what worked, she was able to compress her TikTok Shop work into less than two hours a day, providing a model for busy individuals like working mums who seek efficiency.

She even moved to Europe for almost a year. TikTok Shop had not launched there yet, so amid UK e-commerce market dynamics, she used a VPN and kept running American TikTok Shop from abroad.

Travel created a new problem: products.

Her fix was simple, if a bit extreme.

She would:

• Pack a carry-on suitcase full of products, often around 30 items like a heated brush.

• Bring extra products from the U.S. whenever she flew back.

• Have her mom buy and ship new flavors or hot items to her when needed.

It was not perfect, because the ideal is to get products the moment they start to trend. Still, it worked well enough for her to keep her income flowing while living overseas.

Eventually, she moved back to the U.S. and is now based in Miami. The reason is clear. She wants to scale harder, faster, and bigger.

She does not just want to be a TikTok Shop millionaire. She talks about building to $50 million and beyond and is planning around that target.

Part of that plan includes selling education through her own program.

Abundance Academy: Her Plan To Scale To Billions

Nicolette has a very public long-term goal. She says she wants to be the first social commerce billionaire.

She sees TikTok Shop commissions as the starting point, not the finish line. Great for building millionaire status, but not big enough for the numbers she is aiming at.

Her bigger vision is teaching hundreds of thousands or even millions of people how to do what she does. This plan has massive scope, scaling to $50 million and beyond.

She pays attention to what is already happening in China. There, live shopping is normal. People buy everything on streams, including high-ticket items like houses and million-dollar properties through selling products. She believes that level of social commerce is coming to the U.S., and creators need training in sales content to meet that wave. She also sees similar growth potential in the UK e-commerce market.

That is where Abundance Academy comes in.

Abundance Academy is the agency coaching program built by the same team that trained and scaled her, focused on earning money online. Before they opened it up, the group was small but powerful. They had what she calls the highest GMV per capita among content creators, meaning the average person inside the group was doing serious sales.

The goal is not to create casual sellers. They want students to become top 1 percent creators as TikTok affiliates, and ideally to become number one for specific products so they can quit their job and scale past a traditional income. The Academy helps individuals, including busy working mums, achieve massive scale as relatable creators who build customer trust.

She is very clear on that point. If you are not going to push hard enough to be top for a product (even common tools like a heated brush), she believes there is not much point in promoting it.

According to her, the winning video is sometimes the 17th video you post for a product, not the first or the second. That is why she tells people not to just order random product samples and film a single clip when making videos.

The Academy also removes some early friction. Inside that group, they have systems to provide TikTok accounts that already have followers and strong audience engagement, so new creators are not stuck on day one trying to get from zero.

She also chooses her products with care. She mostly focuses on supplements, because they pay high-ticket commissions with a superior commission rate. For example, a $67 commission on one sale is worth a lot more to her than a 30 cent commission on a cheap item or a couple dollars on a low-margin product.

Why She Uses So Many Accounts

Nicolette is not loyal to a single TikTok page for selling.

She keeps about 20 accounts active for a few reasons:

• To hit different pockets of TikTok and reach different audiences.

• To protect herself from the ban your account threat or random violation waves that can wipe out a page, plus broader Chinese ownership concerns around platform stability.

• Because she simply enjoys going viral and posting on multiple outlets.

She does not create product-only pages. Instead, she makes accounts where she can post about any products she likes at the moment. That gives her more freedom and more surface area on the platform.

Pro Tips And Mindset For TikTok Shop Success

Nicolette’s strategy covers both tactics and mindset. She does not sugarcoat it.

Her Take On GMV Max And Ads

TikTok Shop has a feature where the system automatically boosts videos that are already performing well, often called GMV Max.

Some TikTok affiliates complain that their commissions dropped when this system rolled out. Nicolette sees it differently.

She likes that now, only videos that are already growing organically get pushed harder. To her, that is fair. If you are not making good money when GMV Max is active, she believes the problem is not the system, it is your sales content.

Her view is simple: if you are not earning those commissions at the commission rate, someone else is. Your job is to adjust and figure out what type of video will make you the person who gets the sales.

How She Balances Work, Life, And Scale

When she was only doing TikTok Shop, she says she had plenty of time for earning money online. Work took just a couple hours a day, and she could enjoy her life, travel, and film when she felt like it.

Now she is in what she calls a 60‑day sprint.

Her team sat down, wrote out their goals for the next 365 days, then asked themselves why they could not hit those same goals in the next 60 days instead. They decided to compress the timeline and push hard before the holidays.

Her current daily routine looks like this:

• Wake up at 7:00 a.m. and go straight to the gym.

• Eat breakfast cooked by a chef who comes to their building.

• Block time for TikTok Shop brainstorming and filming.

• Spend the rest of the day working on Abundance Academy, systems, and new projects.

She and her team hired a chef because they do not want to spend time cooking or thinking about meals, which is crucial for busy individuals like working mums. Any task that does not move the business forward gets delegated.

The same goes for editing. For a long time she insisted on editing her own videos because she believed no one could match her style for making videos. She went through a few bad editors, but finally trained editors the same way you would train a TikTok creator. Now she does not edit at all, and the content still hits.

Her rule is clear: avoid busy work. If she tried to do everything herself, she believes she would be stuck at the average income of “$10K per month” forever and never touch the bigger numbers she wants.

Why She Says “Don’t Get a Job”

One of the most common comments about her is that clip where she told Dr. Phil she did not want to work.

Her stance has not changed as much as people think.

On the show, she refused the idea of getting a traditional hourly job or having to quit their job. She did not want to flip burgers for $15 an hour or trade her time for wages, which limits massive scope.

Even back then, she was making around $300 per Instagram post without having a big following, just by finding ways to earn online. Today, she sees TikTok Shop as a superior side hustle to that path.

Today, she puts it like this: if you want to get rich, you should not get a job in the classic sense.

She thinks a phone is enough to build generational wealth, and that the normal path of “go to college, get a job, climb slowly” is not the only option anymore.

If she could talk to Dr. Phil now, she says she would thank him. She did not just appear on the show and disappear.

At 15, she was already paying to place clips of that episode on meme pages so it would go viral the same day. She had a marketing plan from the start and turned one TV appearance into a launchpad.

Why She Thinks Influencing Is “Low‑Key Dead”

Nicolette says she never wants to go back to classic influencing as a social media influencer.

For her, that model takes too much effort for too little payoff, especially for content creators.

She compares:

• A 30‑minute YouTube video, with filming, editing, paying a team, and doing brand integrations, for ad revenue and a flat brand fee.

• A 30‑second TikTok Shop video with a viral video strategy, that can be filmed in half a minute, lightly edited in a couple of minutes, and bring in passive commissions for months.

With TikTok Shop, she does not have to wait for brands to come to her with a budget. She can pick any product from her shelf, like product samples, film a video, and if she can sell it, she earns. There is no income cap and no flat fee limit.

At first she worried that if she did unpaid sales videos for products, brands would stop paying her for sponsorships. One of her friends, Mario, pushed back and told her that if she could prove she sells units on TikTok Shop, brands would want brand partnerships with her even more.

He was right. Now that she has sales results, brands pay her more than they did before.

Her Advice To People Who Want To Start

If you wanted to start TikTok Shop from scratch, here is what Nicolette would tell you.

• Find a community. Being alone makes it harder and slower. Joining a group, a mastermind, agency coaching, or a program speeds up your learning.

• Understand that TikTok Shop content is different from normal content. You have to learn sales cues, how to create urgency for audience engagement, and how to get people to buy while they watch.

• Go all in, including posting daily. People who are half in, half out rarely win, even with the ban your account threat. The relatable creators who treat it like a real business, post boldly, and stop caring what others think are the ones who see big commissions.

In her words, the only people who win are the ones who are ready to jump into the ocean and let the tide take them.

Why TikTok Shop Changes Everything

TikTok Shop empowers TikTok affiliates and content creators with direct access to income without waiting for gatekeepers. For people like Nicolette, that shift turned a teenager who did not want a job into a woman earning tens of thousands each month from her phone.

Her story shows a few key things:

• You do not need a big audience to start, but you do need a serious work ethic and customer trust built through posting daily.

• One product, like MaryRuth’s hair vitamins, can become a revenue machine when you master creating sales content for selling products properly.

• Systems, delegation, mindset, and brand partnerships matter as much as filming skills.

In her eyes, “normal jobs” will shrink as more tasks get automated, letting more people like working mums quit their job. People will still make coffee and do physical work, but despite Chinese ownership concerns, the massive scope of the platform offers a path to financial freedom with no investment required.

If you have a phone, internet access, and the right approach, platforms like TikTok Shop give you a way to build your own income engine for earning money online instead of waiting for someone else to hire you or relying on a basic side hustle that pays an average income hourly wage.

The question is not whether it is possible, especially with the platform's potential in markets like the UK e-commerce market. TikTok affiliates are already doing it every day and winning big.

The real question is whether you are ready to commit, learn, and stick with it long enough for the TikTok algorithm to pick up your content and turn you into a TikTok Shop Millionaire with your own “$6,000 day.”